Software Executive Insight Survey

November 03, 2012 / by / 0 Comment

Waterstone Management Group is hosting a Software Executive Insight Survey, and software industry professionals here are invited to take the survey.

There’s a lot more to developing and marketing software than just coding and throwing it up on a website. The best strategy for product development and go-to-market is a moving target however, and what works for one group may not work for another. In the go-go, hectic dotcom boom days of the ’90s, all you needed was a cool idea, but today we’ve gotten past that. You need a rigorous strategy, a strong understanding of your marketplace, and a plan for getting the product into the hands of people who are willing to give you actual dollars and cents for your creation.

Waterstone Management Group, a tech-focused, boutique strategic advisory firm, is hosting a Software Executive Insight Survey to get some unique insights and benchmarks. We at are looking forward to reading the results and sharing them with you when they’re available, and software industry professionals here are invited to take the survey.

The survey scope is enterprise-wide, and includes areas such as product development, research and development, marketing and sales, cloud services, professional services, and customer support. All you need to do to participate is select the area you’re responsible for and answer the questions that are specific to your area. The survey is available on Waterstone’s website. Results will be published in early 2013, and names of participants and their companies are kept anonymous.


A veteran of the dotcom boom, Dan's history dates back to those heady days when 19-year-old Stanford dropouts with $10 million in venture money were creating great (and sometimes not-so-great) things. His deep experience in helping companies create their messaging strategies, combined with his years as an industry observer and pundit, has led him to create Ugly Dog Media. From the beginning, his strategy has been to surround himself with incredibly talented people, and this strategy has enabled him to build Ugly Dog Media from nothing into the international marketing firm it is today. Dan has been in the industry long enough to know what works . . . what doesn't work . . . and most importantly, what shouldn't work but still does. Dan received his B.A. in Literature from University of California, Santa Cruz.

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